Generali Deutschland AG

Generali Deutschland AG’s mission emphasizes reliability, customer proximity, openness, and support. Credibility and trust are as vital as high brand recognition in their visual identity. To ensure a cohesive brand presence, Generali’s colors and the “Helvetica Neue Ltd” typeface were used in illustrations. High color contrasts guide viewer focus, while clear and simple shapes maintain a professional appearance. Primary colors add vibrancy, and shadows and perspectives create depth, giving a modern feel.

Background elements derived from the Generali logo’s wing enhance spatial stability and subtly reinforce brand recognition. Character details like organic hairstyles, lipstick, and sweater collars add personality, making them approachable and diverse. Pictograms adhere to the style guide and are complemented by similarly styled icons.