Logo Design – Ingenieurbüro Löffler


The Engineering Firm Löffler primarily deals with permit planning, structural analysis, and fire protection for small to medium-sized construction projects for private individuals and small businesses. To create a suitable appearance for the company, the first step was to design the logo and matching business cards. Mr. Löffler wanted the logo to incorporate his initials “SL” along with the core competencies of expertise, reliability, and professionalism. The design should also reflect the theme of “construction” and have a subtle overall appearance.

The result is a logo that was constructed geometrically in a flat design – the shape represents the front of a single-family house, but also the initials “S” and “L”. Despite its simplicity, depth can quickly be seen in the design. A slight color gradient makes the logo appear more dynamic and fresh. The font “Raleway” was used for the lettering. It serves as a neutral, solid typeface that takes a back seat to the logo but fits very well with the design due to its geometry.