Privacy Policy

This privacy policy informs you about the type, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within our service provision as well as within our online offer and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer"). With regard to the terminology used, such as "processing" or "controller," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Controller

Manuel Schäfer
Auenstraße 78
80469 Munich, Germany
info@manschaefer.com

Types of Data Processed

- Inventory data (e.g., personal master data, names, or addresses).
- Contact data (e.g., email, phone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., visited websites, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).

Categories of Data Subjects

Visitors and users of the online offer (hereinafter we refer to the data subjects collectively as "users").

Purpose of Processing

- Provision of the online offer, its functions, and content.
- Answering contact inquiries and communicating with users.
- Security measures.
- Reach measurement/marketing

Terminology Used

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.

"Pseudonymization" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

"Controller" means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

"Processor" means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

Relevant Legal Bases

In accordance with Article 13 GDPR, we inform you about the legal bases of our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e., the EU and the EEA, unless the legal basis is mentioned in the privacy policy, the following applies:
The legal basis for obtaining consent is Article 6(1)(a) and Article 7 GDPR;
The legal basis for processing for the performance of our services and carrying out contractual measures as well as responding to inquiries is Article 6(1)(b) GDPR;
The legal basis for processing to fulfill our legal obligations is Article 6(1)(c) GDPR;
In the event that vital interests of the data subject or another natural person necessitate the processing of personal data, Article 6(1)(d) GDPR serves as the legal basis.
The legal basis for the processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller is Article 6(1)(e) GDPR.
The legal basis for processing to safeguard our legitimate interests is Article 6(1)(f) GDPR.
Processing of data for purposes other than those for which they were collected is determined by the provisions of Article 6(4) GDPR.
Processing of special categories of data (in accordance with Article 9(1) GDPR) is determined by the provisions of Article 9(2) GDPR.

Security Measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of the processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access, input, transfer, ensuring availability, and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, deletion of data, and response to data threats. We also consider the protection of personal data already during the development, or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default.

Collaboration with Processors, Joint Controllers, and Third Parties

If, in the course of our processing, we disclose data to other persons and companies (processors, joint controllers, or third parties), transmit it to them, or otherwise grant them access to the data, this is done only on the basis of a legal permission (e.g., if a transmission of the data to third parties, such as payment service providers, is necessary for contract performance), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we disclose, transmit, or otherwise grant access to data to other companies in our group of companies, this is done particularly for administrative purposes as a legitimate interest and, moreover, on a basis compliant with the legal requirements.

Transfers to Third Countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA), or the Swiss Confederation) or this occurs in the context of the use of third-party services or disclosure, or transmission of data to other persons or companies, this is done only if it is to fulfill our (pre)contractual obligations, on the basis of your consent, due to a legal obligation, or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or allow the data to be processed in a third country only in the presence of the legal requirements. This means the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to that of the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognized specific contractual obligations.

Rights of Data Subjects

You have the right to request confirmation as to whether data concerning you is being processed and to information about this data as well as to further information and a copy of the data in accordance with the legal requirements.

You have the right in accordance with the legal requirements to request the completion of data concerning you or the correction of incorrect data concerning you.

In accordance with the legal requirements, you have the right to request that data concerning you be deleted immediately, or alternatively, in accordance with the legal requirements, to request a restriction of the processing of the data.

You have the right to request that the data concerning you that you have provided to us be received in accordance with the legal requirements and to request its transmission to other controllers.

Furthermore, in accordance with the legal requirements, you have the right to lodge a complaint with the competent supervisory authority.

Right to Withdraw Consent

You have the right to withdraw consents granted with effect for the future.

Right to Object

You can object to the future processing of data concerning you at any time in accordance with the legal requirements. The objection can be made in particular against processing for direct marketing purposes.

Cookies and Right to Object to Direct Marketing

"Cookies" are small files that are stored on users' computers. Various information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example, the content of a shopping cart in an online store or a login status can be stored. "Permanent" or "persistent" cookies are cookies that remain stored even after the browser is closed. For example, the login status can be stored if the users visit them after several days. Likewise, the interests of users can be stored in such a cookie, which is used for reach measurement or marketing purposes. "Third-party cookies" are cookies offered by providers other than the controller who operates the online offer (otherwise, if it is only their cookies, it is referred to as "first-party cookies").

We can use temporary and permanent cookies and clarify this within the framework of our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be declared for a variety of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the settings of the browser. Please note that not all functions of this online offer may be used if cookies are disabled.

Deletion of Data

The data processed by us will be deleted or restricted in its processing in accordance with the legal requirements. Unless expressly stated in the context of this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

Changes and Updates to the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

Business-Related Processing

Additionally, we process
- Contract data (e.g., contract subject, term, customer category).
- Payment data (e.g., bank details, payment history)
from our customers, prospects, and business partners for the purpose of providing contractual services, service, and customer care, marketing, advertising, and market research.

Agency Services

We process the data of our customers in the course of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting, or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services, and training services.

In this context, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., email, phone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., contract subject, term), payment data (e.g., bank details, payment history), usage and meta-data (e.g., in the context of evaluating and measuring the success of marketing measures). We generally do not process special categories of personal data unless these are components of a commissioned processing. The data subjects include our customers, prospects, and their customers, users, website visitors, or employees as well as third parties. The purpose of the processing is the provision of contractual services, billing, and our customer service. The legal bases of processing are derived from Article 6(1)(b) GDPR (contractual services), Article 6(1)(f) GDPR (analysis, statistics, optimization, security measures). We process data necessary for the establishment and fulfillment of contractual services and point out the necessity of their disclosure. Disclosure to external parties only takes place if it is required in the context of an order. When processing data provided to us within the scope of an order, we act in accordance with the instructions of the clients as well as the legal requirements of commissioned processing pursuant to Article 28 GDPR and do not process the data for any other purposes than those specified in the order.

We delete the data upon expiration of statutory warranty and comparable obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiration (6 years, pursuant to § 257(1) HGB, 10 years, pursuant to § 147(1) AO).In the case of data disclosed to us by the client in the course of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Administration, Financial Accounting, Office Organization, Contact Management

We process data in the context of administrative tasks as well as the organization of our business, financial accounting, and compliance with legal obligations, such as archiving. In this context, we process the same data that we process in the course of providing our contractual services. The processing bases are Article 6(1)(c) GDPR, Article 6(1)(f) GDPR. Data subjects include customers, prospects, business partners, and website visitors. The purpose and our interest in the processing lie in the administration, financial accounting, office organization, archiving of data, i.e., tasks that serve the maintenance of our business activities, the performance of our tasks, and the provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided for these processing activities.

In this context, we disclose or transmit data to the tax authorities, consultants, such as tax advisors or auditors, as well as other fee offices and payment service providers.

Furthermore, we store information about suppliers, event organizers, and other business partners based on our business interests, e.g., for the purpose of later contact. These majority company-related data are stored permanently.

Contacting Us

When contacting us (e.g., via contact form, email, phone, or social media), the user's information is processed for the handling of the contact request and its processing in accordance with Article 6(1)(b) (in the context of contractual/pre-contractual relationships), Article 6(1)(f) (other inquiries) GDPR. User information may be stored in a Customer-Relationship-Management System ("CRM System") or comparable inquiry organization.

We delete the requests if they are no longer necessary. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

Hosting and Email Sending

The hosting services we use serve the provision of the following services: infrastructure and platform services, computing capacity, storage space and database services, email sending, security services, and technical maintenance services that we use for the purpose of operating this online offer.

In this context, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta, and communication data of customers, prospects, and visitors to this online offer based on our legitimate interests in an efficient and secure provision of this online offer in accordance with Article 6(1)(f) GDPR in conjunction with Article 28 GDPR (conclusion of a commissioned processing contract).

Integration of Third-Party Services and Content

We use content or service offers from third-party providers within our online offer based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Article 6(1)(f) GDPR) to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the users, as they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We strive to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the "pixel tags," information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit time, and further information about the use of our online offer, as well as being linked to such information from other sources.

Vimeo

We can embed the videos of the platform “Vimeo” of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. We point out that Vimeo may use Google Analytics and refer to the privacy policy (https://policies.google.com/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or the settings of Google for the data usage for marketing purposes (https://adssettings.google.com/).

YouTube

We embed the videos of the platform “YouTube” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts

We embed the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.